Meh?

process for flashwalk poster

Type Poster Thus Far

still rough photoshop sketches - trying out ideas

PSA POSTER

haven't made the second half of the "black & light" (ha, i like that name) alphabet so still missing "S" and "W" - will finish eventually!!

more psa poster ideas

tried another version on my own. still playing.


in class gen took the first idea, changed the orientation, upped the contrast (i had been afraid that it would look too noir-y but it definitely does add needed drama), and played with Agency.


first graphic design project last summer was to create an alphabet. i drew 3-d letters on graph paper, cut out only the shadows in black paper, put a lamp behind them and took pictures. putting them into photoshop like this, though, and converting to black and white (thus eliminating the yellow glow) it's a little depressing how easily this all could have been accomplished digitally and you'd never tell the difference. anyway, it occurred to me that i could try using it for this project. we only made half an alphabet, hence the missing "S" and "W."


a different approach to the concept. i was going to do this by hand but i ran out of time and ended up taking the type from that phaidon book "sculpture today." still a little plain tho, maybe?


hm, too bland.


bunch of different preliminary photo options:
the general concept for all this is that the event is a "flash" in the middle of a more ordinary routine. so the type is literally coming out from the background.
first 2 trying a type background.
second 2 are trying lifting out the type from the front instead of the back
bottom left option is what i ended up using above in the poster above.

poster first pass

went through a lot of different ideas with FLASHWALK as the main focus and the text being pretty straightforward but eventually reverted to something similar to what I had been doing with the type specimen - playing more with the text and scaling down the title. i've still got a long ways to go, but wanted to throw this up as a concept. thinking about moving the details section to the bottom in a couple long lines and chaning the "FLASH" to a more simple font but maybe made up of white dots or something...we'll see...

oh, background: my friend matt created this not-for-profit organization called Flashwalk, that "enables unusual encounters with the city through collectively and spontaneously organized, unguided, undirected walks through New York City." The first walk is a 42-mile trek from brooklyn to staten island via new jersey. 4-5 boroughs, 3-6 bridges, and at least 2 states. Yeah. Insane ...and yet intriguing, right? More info at flashwalk.org.

For the rest of the poster series, other possible blurbs include:
"Walking transforms, especially more than 40 miles of it."
"A little physical draining is good for the urban soul."
"By walking with the simple idea of openness, great things will emerge"

Still waiting for the bolt of lighting idea but I'm excited about the topic and really want to do it justice. Think maybe I just need to stop thinking about it for a little while...